At this stage, you should have conducted the proper research, and concluded that you have a 'sound' business idea to take it to the next level. If you haven't worked through the research yet, then please work your way back to the IDEA STAGE.
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During this stage you are using the research completed to build out your key business components. Look at this stage as taking your idea and translating it on paper into a formal business modeling concept, -that can be easily understood by others.
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This stage is especially important for those that may need seed funding. Today's investors typically require research, a business plan, financials & pitch deck presentation for funding consideration.
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*Did you complete your own feasibility research? Send your research to elissa@astartupspace.com, for review & confirmation of next steps.
You selected
THE PLAN STAGE
Step 2:
Step 2. Where would you like to begin?
Complete Feasibility Research Report
(ADD ON: For LIGHT Package Consumers Only)
599
$
This is designed specifically for those that completed the 'LIGHT Discovery Consultation Package', & want to take next steps.
Since your package was 'light' research (only included light industry & competitor analysis), a complete feasibility research (industry, competitor, consumer, market, pricing, scoring) research needs to be conducted in order to accommodate you properly in the 'Plan Stage' & acquire other service on this page.
The below breaks down the remaining research needed to complete your full Feasibility Research Report.
*Remaining research required
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Research: Industry (1 hour)
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TAM SAM SOM Modeling (Industry)
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SWOT Analysis
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Research: Competitors (2 hours)
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Deep Dive (3) original competitors, and (2) new competitors (5 total)
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Products​
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Pricing
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Sales Platforms
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USP (Unique Selling Proposition)
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Marketing Channels
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Annual Revenue (if applicable)
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Target Audiences
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Update Comparison Chart (1 hour)
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Including (2) new competitors (5 total)
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Including all competitor filters above
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Research: Consumers (2 hours)
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Market Size, Growth
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TAM SAM SOM Modeling (consumers)
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Demographic Analysis
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Research: Marketing (2 hours)
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Marketing Industry Stats & Trends
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SEO Industry Research Analysis
Research: Pricing​ (1 hour)
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Industry & Consumer Pricing Stats
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AStartupSpace: Hypothesis + Scoring Result
Formalized Report (2 hours)
Discovery Call Session Part 2, or offline Screenshare Recording (1 hour)
Business Plan & Financials Package
1,099
$
This package is set up for those that have already established their research, defined their personas and business positioning (Value Proposition), and need help with creating a professional business plan, light marketing plan, and financials.
Key Components:
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Go To Market Plan 'Light'
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Business Plan
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Financial Modeling
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P/L (Profit and Loss) Statement
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3 Year Projections
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Income Statement
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*Feasibility Research, Value proposition & Personas, must be completed before onboarding with this package.
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Kick Off Call Session (45 min)
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Go To Market Plan 'Light' (3 hours)
Basic elements needed to support the marketing section of the business plan
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Personas Explained
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Customer Journey​
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Marketing Goals & Strategies (support sales goals & customer journeys)​
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Business Plan (9 hours)
SBA modeled business plan outline. Client will provide operations & management team information.
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Executive Summary
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Company Overview
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Industry Analysis
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Customer Analysis
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Competitive Analysis
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Marketing Plan
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Operations Plan
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Management Team
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Financial Modeling (placeholder)
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Financial Modeling (4 hours)
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Revenue model scenarios (high level)
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P/L (Profit and Loss) Statement
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3 Year Modeled Projections
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Income Statement
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Discovery Call Session, or offline Screenshare Recording (1 hour)
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STARTUP Business Package
1,899
$
The first thing you should do once your research is complete, is structure your business positioning, target audiences, financials, and business plan.
No matter if you are using this for internal operational purposes, or for investment needs. This package gives you all of the startup tools needed to position yourself for the Launch Stage.
Key Components:
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​Value Proposition
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Persona / ICP Development
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Go To Market Plan 'Light'
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Business Plan
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Financial Modeling
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Pitch Deck Presentation
*Feasibility Research must be completed before onboarding with this package.
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Kick Off Call Session (45 min)
Value Proposition Build (3 hours)
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Value Proposition Mapping
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​Benefits
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Experiences
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Needs, Wants, Fears
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Substitutes
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Ideal Customer
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Services
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USP (Unique Selling Proposition)
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Persona/ICP Development (3 hours)
Research & defining 2-3 personas. Outline details and demographics encompassing:
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Demographic
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User Needs
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Experiences
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Behaviors
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Goals
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Engagement Channels
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Go To Market Plan 'Light' (3 hours)
Basic elements needed to support the marketing section of the business plan
-
Personas Explained
-
Customer Journey​
-
Marketing Goals & Strategies (support sales goals & customer journeys)​
​
Business Plan (9 hours)
SBA modeled business plan outline. Client will provide operations & management team information.
-
Executive Summary
-
Company Overview
-
Industry Analysis
-
Customer Analysis
-
Competitive Analysis
-
Marketing Plan
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Operations Plan
-
Management Team
-
Financial Modeling (placeholder)
​
Financial Modeling (4 hours)
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Revenue model scenarios (high level)
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P/L (Profit and Loss) Statement
-
3 Year Modeled Projections
-
Income Statement
​
Pitch Deck Presentation (10 hours)
10 page deck with the following outline:
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Intro Slide
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Problem Slide
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Solutions Slide
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Market Size (TAM SAM SOM) Slide
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Product Slide​
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Sales/Traction Slide
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Personas & Acquisition Slide
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Team Slide
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Financials Slide
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Investment Slide
Discovery Call Session, or offline Screenshare Recording (1 hour)