You selected
THE LAUNCH STAGE
Did you know?
"Roughly three in five Americans (61%) have had an idea for starting a business, and around a third (34%) have had more than one. But an overwhelming majority of those people, (92%) didn't follow through with turning their idea into reality."
-Zapier
​
Congratulations! You made it to the 8% of individuals that are turning their ideas into reality!
At this stage, you have completed your research, put your business model on paper, and ready to build out your branding and marketing components in order to be in a position to go LIVE.
Step 2. Where would you like to begin?
Buyer Persona / ICP Package
399
$
Do you need buyer personas created?
This package outfits you with the industry supported research to frame your buyer personas / ICPs (ideal customer profiles), paired with key demographic data developed within the persona profiles.
Persona Q/A Discovery Call (30 min)
Persona Industry Research (3 hours)
Researched gathered to conclude the framing of up to (3) buyer personas / ICPs​
​
Persona Demographic Profiles (3 hours)
Each persona (up to 3) will be outfitted with the following features:
-
Age range
-
Gender
-
Income
-
Background
-
Interests
-
Identified Needs / Pain Points
-
Digital Platform Presence
Brand Guideline Package
699
$
Branding is arguably one of the most important assets. By creating a visual identity, helps the market and your consumers attract and associate with your business.
This package provides:
1. The basic branding tools that can support various digital branding needs (website, social channels, marketing collateral)
2. Brand Guideline Report: Houses the rules that define the the overall look and feel of your brand (brand logo, colors, typography).
Brand Q/A Discovery Call (1 hour)
​
Logo Design (5 hours)
Includes 3 rounds of logo design work
-
Round 1 - 5 mock up options
-
Round 2 - 3 revised mock ups
-
Round 3 - Finalized logo & files
Typography & Color Guideline (2 hours)
Includes 2 rounds of font & color work
-
Round 1 - 5 font & color options
-
Round 2 - Finalized font & color grid
​
Design Elements (2 hours)
Based on client Q/A discussion, includes 2 rounds of design elements (social icons & up to 5 company icons)​
-
Round 1 - Icons option
-
Round 2 - Finalized Icons & files
​
Brand Guideline (3 hours)
Housing all components above in a PDF deck for easy distribution
-
Logos
-
Color palette
-
Typography (font, sizes, spacing)
-
Icons (company art)
​
Go To Market Plan Package
899
$
This is a great package for those that have identified their buyer personas, and need a fluid customer journey, marketing plan & budget to align with as one prepares for launch.
This package provides:
​
​
-
Outlined marketing Strategies w/ aligned Sales/Company goals​
-
Customer Journey
-
​Go To Market Plan (12-month)
-
Marketing Budget
*Completed feasibility research and buyer personas is required, in order to fulfill this package
​
Discovery Call (1 hour)
​
Marketing Strategies + Sales Goal Identification (4 hours)
Research & align suggested marketing strategies with sales and business goals. Structure each strategy into GSTIC modeling:
-
Goal
-
Strategy
-
Tactic
-
Implementation
-
Control
​
Customer Journey (4 hours)
Based on provided buyer personas (up to 3). develop customer journey for each persona, broken down by stages:
-
Awareness
-
Consideration
-
Purchase
-
Retention
-
Advocacy
​
Marketing Plan, Gantt Chart (3 hours)​
Detailed breakdown of projected tasks tied into all outlined marketing strategies above will be provided in a 12 month Gantt chart. Plan broken down by week, month, year.
​
Marketing Budget (2 hours)
Aggregation of marketing strategies above, paired with projected operational costs will be provided in a 12-month marketing budget.
​
Discovery Call Session, or offline Screenshare Recording (1 hour)
​
​