The first thing you should do once your research is complete, is structure your business positioning, target audiences, financials, and business plan.

No matter if you are using this for internal operational purposes, or for investment needs. This package gives you all of the startup tools needed to position yourself for the Launch Stage.
 
Key Components:
 
​Value Proposition
Persona / ICP Development
Go To Market Plan 'Light'
Business Plan
Financial Modeling
Pitch Deck Presentation
 
 
*Feasibility Research must be completed before onboarding with this package.
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Kick Off Call Session (45 min)
 
Value Proposition Build (3 hours)
Value Proposition Mapping
​Benefits
Experiences
Needs, Wants, Fears
Substitutes
Ideal Customer
Services
USP (Unique Selling Proposition)
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Persona/ICP Development (3 hours)
Research & defining 2-3 personas. Outline details and demographics encompassing:
Demographic
User Needs
Experiences
Behaviors
Goals
Engagement Channels
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Go To Market Plan 'Light' (3 hours)
Basic elements needed to support the marketing section of the business plan
Personas Explained
Customer Journey​
Marketing Goals & Strategies (support sales goals & customer journeys)​
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Business Plan (9 hours)
SBA modeled business plan outline. Client will provide operations & management team information.
Executive Summary
Company Overview
Industry Analysis
Customer Analysis
Competitive Analysis
Marketing Plan
Operations Plan
Management Team
Financial Modeling (placeholder)
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Financial Modeling (4 hours)
Revenue model scenarios (high level)
P/L (Profit and Loss) Statement
3 Year Modeled Projections
Income Statement
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Pitch Deck Presentation (10 hours)
10 page deck with the following outline:
Intro Slide
Problem Slide
Solutions Slide
Market Size (TAM SAM SOM) Slide
Product Slide​
Sales/Traction Slide
Personas & Acquisition Slide
Team Slide
Financials Slide
Investment Slide
 
Discovery Call Session, or offline Screenshare Recording (1 hour)